£46,500 EACH. Just 4 contestants made it to the final — and only 2 managed to crack the bizarre code that had viewers completely stumped. With the clock ticking, they faced a string of numbers and letters that looked almost impossible to decipher. The hidden answer was buried inside one simple pattern — but spotting it under pressure was another story. Even viewers at home were left asking how they were supposed to figure it out.

The 1% Club viewers baffled by tricky hidden-code question — can you crack it?

Screenshot of a code-breaking puzzle from The 1% Club:  "WH89 I GR1W UP I WA92 21 B8 A 5L1RI72"

Only four contestants made it to the final round of The 1% Club, but the last question proved too difficult for half of them — and viewers at home were left trying to work out the hidden code for themselves.

Hosted by Lee Mack, the ITV quiz show challenges 100 contestants with increasingly difficult questions based on logic and reasoning rather than general knowledge. The final question is designed to be so challenging that, on average, only 1% of the UK population is expected to answer it correctly.

Can you crack the secret code?

A woman on The 1% Club, ITV, covering her mouth in surprise.

In Saturday’s episode, just four contestants reached the stage where they could attempt the final question and compete for a share of the jackpot.

Their challenge involved an old diary written in a secret code. The question explained:

“Peter has recently found his old diary that he’d written in secret code but he can’t remember how to decipher what he wrote.

“Can you crack the code to find out what the underlined word is?

WH89 I GR1W UP I WA92 21 B8 A 5L1RI72.

Two contestants failed to work it out, while two others successfully cracked the code.

The successful players, Maisy and Jasmine, were rewarded with £46,500 each, leaving the pair visibly delighted by their achievement.

Lee Mack then revealed the decoded sentence:

“When I grow up I want to be a florist.”

The trick was that Peter had replaced letters with digits whenever possible, using a number whose name begins with the same letter. Once that pattern was spotted, the seemingly impossible message became much easier to decipher.

Maisy and Jasmine were overcome with joy after discovering they had got the answer right, while Maisy could barely believe she had managed to crack the puzzle.

Another 1% Club question divided viewers

The code puzzle wasn’t the only recent The 1% Club question to spark confusion among viewers.

In another episode, contestants were asked:

“Without reordering any letters, how many animals appear in the sequence below?”

The sequence was:

PHEASANTORTOISEALION

Woman crying on The 1% Club.

Viewers quickly began debating the answer on social media, particularly over whether an ant should count as an animal.

Lee Mack eventually revealed that the intended answer was six: pheasant, sealion, ant, seal, tortoise and lion.

However, some viewers strongly disagreed with the wording of the question.

One viewer complained: “An ant is NOT an animal! Outrage!”

Another argued that a pheasant is a bird, an ant is an insect, while seal, sealion, tortoise and lion are animals, suggesting the answer should be two. They added that if the question had asked how many “creatures” appeared, six would have made more sense.

Others echoed the same objection, writing that an ant is an insect rather than an animal.

But there were also plenty of viewers who pointed out that insects are, in fact, animals, with one responding: “Yes an ant is an animal. All insects are.”

Britain’s easiest quiz shows

A contestant on The 1% Club covering her mouth in surprise.

Despite its reputation for challenging questions, The 1% Club was actually ranked relatively low when viewers were asked which quiz shows they would find easiest to win.

The results were:

  • Tipping Point – 21%
  • The Chase – 10%
  • Pointless – 7%
  • Ant and Dec’s Limitless Win – 7%
  • The Weakest Link – 7%
  • The 1% Club – 6%
  • Mastermind – 5%
  • Beat the Chasers – 3%
  • Tenable – 3%
  • Only Connect – 2%
  • None of these – 29%

The 1% Club airs on ITV1 and is available to stream on ITVX.

Related Posts

£100,000 was on the line — but one final 30-second maths question left the last 2 contestants completely stumped. Maisie and Alex had made it all the way to the end of The 1% Club, only to freeze over a puzzle that looked deceptively simple. With the pressure mounting, they played it safe and took home £5,000 each. But when they guessed the answer might be 5,000, they were still wrong. And it wasn’t just the contestants struggling. Viewers at home were equally baffled, with one simply pleading, “Help me understand???” while another called it a “0.1% question.”

Congratulations! You’ve earned 1 point OK The 1% Club final question leaves viewers completely stumped Two finalists on The 1% Club were left struggling with a deceptively…

Jeremy Clarkson has revealed the one thing he refuses to give up after cancer — and his reason may surprise you… After being diagnosed with aggressive prostate cancer, the Clarkson’s Farm star is now in remission. But rather than completely changing his lifestyle, Clarkson says he still wants to enjoy the food, drink and simple pleasures that bring him happiness. His brutally honest words reveal just how much the diagnosis has changed the way he sees life…

Congratulations! You’ve earned 1 point OK Jeremy Clarkson opens up about cancer and why he refuses to give up life’s pleasures Jeremy Clarkson has opened up about…

A heartbreaking moment at King Harald’s funeral was caught on camera — and it was Princess Anne’s gesture toward King Haakon that drew attention… As the new Norwegian king mourned his father, Anne quietly approached her godson and kissed him on both cheeks before stopping to speak with him. The tender exchange revealed a deeply personal connection between the two royals on an extraordinarily difficult day. But what happened in those few seconds has left royal watchers looking twice…

Congratulations! You’ve earned 1 point OK Princess Anne’s Tender Moment With King Haakon at King Harald’s Funeral A poignant moment between Princess Anne and her godson, King…

King Charles’ public letter to Harry and Meghan may have revealed more than anyone expected… The document made his position crystal clear — but their reaction has raised fresh questions about just how far apart they remain. Could this be Charles finally drawing a firm line with his youngest son?

Congratulations! You’ve earned 1 point OK What King Charles’ Public Letter to the Sussexes Really Reveals King Charles’ decision to publicly clarify Prince Harry and Meghan Markle’s…

No one expected Prince William to do this when he approached Princess Ingrid Alexandra… At King Harald V’s funeral, cameras captured the Prince of Wales leaning in to give the visibly heartbroken future queen a tender kiss on the cheek — a brief gesture that instantly stood out amid the solemn ceremony. But there was something especially meaningful about this quiet exchange between two royals who both know what it means to grow up under the weight of a future crown.

Congratulations! You’ve earned 1 point OK Prince William offered a touching moment of comfort to Princess Ingrid Alexandra during the funeral of King Harald V in Oslo…

My Son And Daughter-In-Law Pulled Their Child Out Of Daycare And Handed Me An 11-Hour-A-Day Babysitting Schedule Without Asking — Then She Threatened My Visits With My Grandson When I Finally Said No

Congratulations! You’ve earned 1 point OK The day my daughter-in-law slid a printed babysitting schedule across my kitchen table, she did it like she was handing me…