Five Contestants Faced The 1% Club’s £98,000 Final — One Tiny Detail Stumped Four
Five contestants made it all the way to the final stage of The 1% Club, putting a £98,000 jackpot within reach. But the last question hinged on something so small that four of the finalists failed to spot it.
There were no obscure facts to remember or complicated calculations to perform. Instead, host Lee Mack presented a sentence about something most people learn as children: putting dots on the letter “i” and crosses on the letter “t”.
The finalists’ answers ranged from 9 to 14, showing just how differently they interpreted the question.
Only Lewis noticed exactly what he needed to count — and that made him the sole contestant to win the jackpot.
Could you solve the 1% question?

The episode began with the usual field of 100 contestants, who faced increasingly difficult puzzles based on logic, observation and common sense.
By the final stage, only five players remained. Each chose to continue rather than walk away, giving themselves the chance to take the entire £98,000 prize pot.
Then Lee revealed the final challenge:
“If you are careful to dot all the small Is and cross all the small Ts, how many crosses on the small Ts and dots on the small Is are there in this particular sentence?”
At first glance, the question seemed almost too straightforward.
But the key was not to interpret the phrase as an instruction. Contestants had to examine the sentence itself and count the relevant lowercase letters.
Under the pressure of the final round and the money at stake, four of the five contestants missed the detail.
The answers ranged from 9 to 14
The finalists submitted answers ranging from 9 to 14.
The spread showed how easily the wording could lead contestants toward different interpretations. Rather than simply thinking about the familiar expression “dot your i’s and cross your t’s”, they needed to inspect every letter in the sentence.
Lee eventually revealed that the correct total was 14.
There were three lowercase “i” letters and 11 lowercase “t” letters in the sentence. That meant three dots plus 11 crosses, producing the final answer of 14.
Lewis was the only finalist to count them correctly, securing the £98,000 jackpot.
Why the question was so easy to overthink

The puzzle captures what makes The 1% Club different from a traditional quiz show.
The programme does not primarily test contestants on history, geography or general knowledge. Instead, its questions are designed around reasoning, observation and common sense.
Everything needed to solve this particular challenge was already on screen.
The real difficulty was recognising that the wording itself was the puzzle.
The familiar phrase about dotting i’s and crossing t’s could easily distract contestants from the much simpler task of counting the letters actually used in the sentence.
With a jackpot of £98,000 on the line, however, even a seemingly obvious detail can become surprisingly difficult to spot.
A previous 1% question produced the opposite result

The £98,000 finale came shortly after another episode in which the final question had produced a very different outcome.
On that occasion, three contestants reached the 1% question with a £93,000 prize pot at stake. All three chose to attempt the final puzzle rather than take a smaller amount.
The challenge used a system involving the letters L and R. Contestants were told that “LLL” represented A and “RRR” represented H, before being asked to decode:
LLR, LLL, LRR, RRL, RRL
The answer was “BADGE.”
This time, every finalist solved the puzzle correctly, meaning the £93,000 pot was divided equally and each contestant received £31,000.
The question also generated differing reactions among viewers. Some described it as unusually easy for a 1% challenge, while others admitted they struggled to understand how the puzzle worked.
The 1% Club rewards attention, not just knowledge
The format starts with 100 players and gradually reduces the field through increasingly difficult puzzles. By the time contestants reach the 1% question, they are expected to solve a challenge based on careful reasoning rather than specialist knowledge.
That can make the simplest-looking questions particularly deceptive.
The £98,000 finale demonstrated the point perfectly. Five contestants had already survived the earlier stages, yet their final answers varied from 9 to 14.
The difference between four incorrect answers and Lewis’s winning response ultimately came down to three small “i” letters and 11 small “t” letters — a tiny detail hidden in plain sight.