SUSANNA REID ADMITS SHE COULD BE REPLACED ON GMB — ‘WHO KNOWS AT WHAT POINT I MIGHT BE REPLACED BY AN AI VERSION?’

Susanna Reid has opened up about her future on Good Morning Britain, admitting that even she wonders how long television presenters will remain indispensable as artificial intelligence rapidly advances.
The 55-year-old, who has been the programme’s lead presenter since its launch in 2014, made the candid admission while discussing the changing television landscape, including major production and scheduling changes at ITV.
Speaking to Women & Home, Susanna said she is determined to enjoy her time on television because the future could look very different.
“We’re in challenging times with the advent of AI,” she said. “I’m savouring every moment in television because who knows at what point I might be replaced by an AI version? We disappear into our own algorithms, people just want their own interests, and it worries me.”

SUSANNA FEARS WHAT AI COULD MEAN FOR NEWS
Susanna explained that the threat is particularly significant for news and current affairs, where presenters bring together stories and subjects that viewers may not have actively sought out themselves.
“When you’re in news, current affairs and journalism like I am, you are appealing to a breakfast audience with a million different interests,” she said.
“You are keeping people’s spirits up with entertainment, but at the same time delivering difficult, challenging news about the economy and world events.”
She warned that highly personalised AI-generated news could change that experience.
“If we have an AI version of super-highly tailored news, you would lose that sense of ‘I didn’t realise I wanted to know about that’ or ‘That didn’t occur to me.’”
For Susanna, the unpredictability of a live breakfast programme remains part of its appeal — and something she believes could be difficult for technology to replicate.
‘MOVING GMB TO ITN WAS A BIG, DRAMATIC CHANGE’

Her comments come after Good Morning Britain underwent a major production shift.
From January 2026, ITV Studios stopped making the programme, with ITN taking over production as part of a renewed agreement between ITV and ITN.
Susanna acknowledged the impact the move had on the programme’s staff.
“Moving GMB to ITN was a big, dramatic change,” she said. “The team was cut down, and who’s not going to feel sad about losing a chunk of staff?”
However, she also stressed that many affected employees had found new opportunities.
“But people have found other fulfilling work and change is an opportunity – you have to lean into change and make it work.”
She linked that attitude to her own stage of life, describing constant change as something her generation has learned to navigate.
“My generation’s time of life is a constant period of flux and change. We have ageing parents and growing children. We’re not stuck. We have to adapt all the time and be flexible.”

‘I DON’T THINK BEYOND GMB’
Despite acknowledging that television careers can change unexpectedly, Susanna made clear that she remains focused on Good Morning Britain.
“I don’t think beyond GMB,” she told the publication. “I won’t until the moment someone says, ‘Thanks very much. You can have a lie-in tomorrow!’”
She also accepted that no television job lasts forever.
“It’s very important to accept that you’re not going to work forever at a particular job. For whatever reason, things change. There will always be other things.”
One possibility she has already considered is launching her own podcast, admitting: “I’m a massive podcast fan.”
GMB’S NEW ERA

The production change followed a wider reshaping of ITV’s daytime schedule.
ITN took on national, international, London and digital news production for ITV under a five-year agreement, with options to extend.
As part of the changes, Lorraine and Loose Women lost their usual time slots, while Good Morning Britain was extended by 30 minutes from January 2026.
The programme now runs from 6am until 9.30am, giving Susanna and her co-hosts an even longer window to deliver breaking news, interviews, entertainment and discussion to the breakfast audience.
For now, Susanna remains firmly at the heart of that format. But her unusually candid comments about AI reveal that even one of GMB’s most familiar faces is thinking about how dramatically television could change — and whether the presenter sitting opposite viewers one morning might eventually be something entirely different.